CASE STUDY

Roar Bikes


TL;DR Up Front

Objective:  Conceptualize and Design a retail website for a small, boutique bicycle shop.

Process:  Developed a series of sketches and wireframes from creative brief and persona. Conducted a series moderated remote user tests of wireframe prototype with 3 users. User feedback incorporated into high-fidelity prototype via Adobe XD.

Result:  Completed high-fidelity prototype and preppedd all assets to deliver to developer.

Full Study


CLIENT BRIEF

Roar Creative Brief

PERSONAS

Roar Persona




WIREFRAMES

User journey sketch



PROTOTYPE

User journey sketch

RESULT



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