About:  Friendl-e Co. is an early stage startup that offers mobile in-play betting and gaming apps for recreational gambling.

Challenge:  Friendl-e wanted to develop a low-stakes game that could bring sports superfans and people who don't really watch NFL football at all together to socialize. "Watching football and betting is a blast, if you know enough," says Friendl-e CoFounder Sarah Arnold. "But for a lot of us who don't know anything about sports, going with friends to 'watch the game' is super boring." Friendl-e was looking for a way to make watching football on TV a social event that even newbies could enjoy.

Solution:  Friendl-e Co. put together a team of 3 collaborators to design, build, test, and launch an interactive game to play during SuperBowl LIV. The team used techniques such as Card-sorting, Process flows, wireframing, prototyping, beta-testing, presentation and post-mortem, with the added challenge of a 4-week turnaround time.

Result:  Delivered an engaging product that was used by 50+ people concurrently during multiple private SuperBowl watch parties. Currently looking at next steps and development opportunities.

Challenge:  Create a community around local businesses to drive customers to "Buy Local"

Process:  Leverage existing APIs along with MongoDB to create an intuitive tool to document where the best local joints and dives are in your specific neighborhood

Result:  A simple and clean Single Page Application that maps local hangouts and saves them for anyone who wants to promote their own local economy.

Challenge:  Finding good places to "go on a date" with someone else is frustrating and not fruitful. While there are a million places to go (especially in larger cities), trying to just "pick one" is maddeningly difficult. Decision fatigue sets in, and you're already off to a rocky start on your date.

Process:  We decided to create an app to simplify your choices. By taking the yelp API and randomizing the the top ten answers to any given query (ie., "Craft Cocktails" or "Mexican Food"), we stop the endless scroll and the back and forth "Where do you want to go?" "I dunno; where do you want to go?" "I dunno" ad infinitum. In effort take as much of the "what next?" problem out of date planning, we also wanted to add a conversation generator to help start the date off on the right foot.

Result:  We ended up with a single page app, with only two data points. A basic search only gives you one response; it is a top rated place that matches your criteria. There is also a conversation generator button to give suggestions for great conversation starters.