Graphic Design for Screen and Print

AVID: Improvised Dance
A Contemporary Dance Company Website Re-Design

About:  AVID is a Seattle based dance collective that is interested in the intersection of Art and Life. They use improvisation and movement to explore questions of humanity and belongingness.

Challenge:  AVID requested a mock up of what their website might look like if we prioritize images over text when telling their story.

Solution:  We created a simple landing page mockup to show some of their most striking imagery, conveying their sense of calm, collective poise.

Result:  Negotions ongoing to continue development.

See Original Website

Connect/Reposition
Branding, Promotion, and Wayfinding for an Experimental Dance Performance at the Georgetown Steamplant, Seattle, WA

About:  Study of Time and Motion is a collaborative performance project that explores human connection within the modern push toward efficiency. Through a series of site specific performances this work reactivates Seattleā€™s vacant Georgetown Steam Plant and the Duwamish River it once relied upon. Incorporating video installation at the plant and public signposts along the environs of the Duwamish River, this multidisciplinary project invites viewers to think through how the body moves us forward.

Challenge:  As an environment, we were not able to alter the Georgetown Steamplant substantially; all backgrounds etc had to come from the Plant intact. We were also struck with how to move audiences through the space, without causing distractions to the historic and abandoned feel.

Solution:  Designing the space required an unortodox approach where the only two things we could manipulate were where the audience views the work from and the basic lighting. Consequently, signage and wayfinding, along with introductory materials (projection video, pamphlets, and posters) because our main method for altering the viewers' mindsets as they came into the space.

Result:  By creating a haunting atmnsphere using projections, lights, and sounds, we were able to position audiences in unconvetional spots. This combination of elements created an unnerving, slight askew effect, which helped create a very unique world.

Project Website Kickstarter Campaign Critical
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