About:  Friendl-e Co. is an early stage startup that offers mobile in-play betting and gaming apps for recreational gambling.

Challenge:  Friendl-e wanted to develop a low-stakes game that could bring sports superfans and people who don't really watch NFL football at all together to socialize. "Watching football and betting is a blast, if you know enough," says Friendl-e CoFounder Sarah Arnold. "But for a lot of us who don't know anything about sports, going with friends to 'watch the game' is super boring." Friendl-e was looking for a way to make watching football on TV a social event that even newbies could enjoy.

Solution:  Friendl-e Co. put together a team of 3 collaborators to design, build, test, and launch an interactive game to play during SuperBowl LIV. The team used techniques such as Card-sorting, Process flows, wireframing, prototyping, beta-testing, presentation and post-mortem, with the added challenge of a 4-week turnaround time.

Result:  Delivered an engaging product that was used by 50+ people concurrently during multiple private SuperBowl watch parties. Currently looking at next steps and development opportunities.